Lasana Smith, the founder and CEO of GAROI Media, brings over a decade of marketing, sales and digital media experience from media and entertainment companies including Columbia Records, MTV Networks, Ogilvy and Mather, Groupon, YP, Excelerate Digital and the Miami Herald. Smith holds a Bachelor’s Degree in Marketing and International Business from Florida State University as well as a Masters in Communication Management from the University of Southern California.

Having formed national media partnerships, Smith plays an important role in managing client relationships and internal processes to ensure marketing initiatives are strategic, inclusive, innovative and ROI-impactful. Her mission is to help clients grow by leveraging the latest technologies and techniques to smartly engage the right audiences. Smith acts as a key client advocate and liaison, interacting with clients daily and being a steward of client relationships and business needs.